Title: Leaf Trading Cards Brings Back Press Pass Brand with High School Quarterback Sensation
Subtitle: Leaf Trading Cards revives the iconic Press Pass brand, starting with a trading card line featuring talented quarterback JuJu Lewis.
Meta Description: Leaf Trading Cards acquires and reimagines the Press Pass brand, reintroducing it with modern collections and a focus on emerging sports talent.
Leaf Trading Cards is making waves in the trading card industry with its recent acquisition of the iconic Press Pass brand. Known for its groundbreaking memorabilia cards, Press Pass was a beloved name in the industry until it ceased operations in 2015. Now, Leaf Trading Cards is reviving the brand with a fresh new approach.
The resurgence of the Press Pass brand is being led by Leaf Trading Cards’ CEO, Kevin O’Neil, who was previously the Director of Sales at Press Pass during its influential years. With his intimate knowledge of the brand’s history and significance, O’Neil plans to honor Press Pass’ legacy while injecting it with modern collections that appeal to a new generation of collectors.
One of the first products to showcase the Press Pass brand under Leaf’s ownership is a football trading card line featuring the promising high school quarterback, JuJu Lewis. Lewis is currently a junior in high school and has already committed to playing football for USC in 2025. This selection reflects Leaf’s commitment to highlighting emerging talent in the world of sports.
Press Pass was known for its innovative approach to memorabilia cards, and it played a pivotal role in pioneering the segment in the trading card industry. One notable example is the 1996 NASCAR release, which featured race-used tires. This groundbreaking move set a precedent for incorporating authentic memorabilia into cards and wowed collectors. Press Pass continued to push boundaries with its introduction of race-used sheet metal cards and the first-ever game-used jersey basketball cards in a draft product that showcased future NBA stars like Kobe Bryant and Allen Iverson.
The acquisition and relaunch of the Press Pass brand by Leaf Trading Cards represents a strategic move to expand Leaf’s product offerings. By merging nostalgia with contemporary sports memorabilia, Leaf aims to introduce a new generation of collectors to the rich history of Press Pass while also pushing the boundaries of innovation within the trading card market.
Leaf Trading Cards’ acquisition of Press Pass is an exciting development that holds immense potential for both companies. Leaf’s dedication to the trading card industry, combined with its commitment to recognizing and promoting emerging sports talent, makes it an ideal custodian for the beloved Press Pass brand. Collectors and fans can look forward to the new collection featuring JuJu Lewis, with more Press Pass-branded products on the horizon.
In conclusion, Leaf Trading Cards has acquired Press Pass and is bringing back the iconic brand with a modern twist. With the introduction of new trading card lines and a focus on emerging sports talent like JuJu Lewis, Leaf is set to captivate a new generation of collectors while paying homage to Press Pass’ storied history. This strategic move promises to invigorate the trading card industry and raise the bar for innovation in memorabilia cards.
