In a major announcement that has thrilled both trading card enthusiasts and mixed martial arts (MMA) fans, the UFC trading card license is making its way back to Topps. The renowned trading card company has secured an exclusive multi-year agreement with Fanatics Collectibles, effectively reclaiming its position as the producer of UFC trading cards. This partnership, facilitated by UFC’s licensing agent IMG, signifies a significant milestone for UFC collectibles and is set to offer fans exciting new ways to connect with their favorite sport and athletes.
The highly anticipated first product to emerge from this renewed collaboration will be the 2024 Topps Chrome UFC, scheduled for release on February 28. UFC Global Consumer Products Senior Vice President Tracey Bleczinski expressed her enthusiasm about the reunion, acknowledging the growing market for UFC collectibles, driven by the sport’s immense popularity and its roster of exceptional fighters. This partnership is poised to cater to the passionate fanbase, delivering a range of collectibles that will further enrich their connection with the sport and its stars.
Fanatics Collectibles CEO, Mike Mahan, also shared the excitement surrounding this new venture. He emphasized the popularity of UFC trading cards among collectors and committed to capturing the essence of the sport’s emerging stars through their trading cards. Leveraging their innovative Fanatics Live platform, which combines live breaking and commerce opportunities, Fanatics Collectibles plans to promote the UFC line by hosting athlete interviews and live card breaks featuring fighters. This initiative aims to deepen the bond between fans and fighters, enhancing the overall collecting experience.
Furthermore, this partnership between UFC and Fanatics extends beyond trading cards. The two companies already enjoy a fruitful collaboration in the realm of memorabilia and apparel, with a wide range of products available both at events and online through UFC Commerce. With the inclusion of Topps under the Fanatics umbrella, UFC enthusiasts can look forward to an even broader selection of memorabilia and collectibles to celebrate their passion for MMA.
The return of Topps as the producer of UFC trading cards brings a wealth of experience and expertise to the world of MMA collectibles. Having previously held the license from 2009 to 2020 before Panini America’s brief tenure, Topps’ reunion with the UFC signifies a renewed focus on delivering high-quality trading cards that truly capture the spirit of the sport.
As the landscape of the trading card industry continues to evolve, this partnership between Topps, Fanatics Collectibles, and the UFC presents an exciting opportunity for fans and collectors alike. With the 2024 Topps Chrome UFC set just around the corner, MMA enthusiasts can look forward to acquiring an array of stunning cards featuring their favorite fighters, creating a tangible connection to the exhilarating world of mixed martial arts.
In conclusion, the exclusive license agreement between Topps and Fanatics Collectibles marks a significant moment for UFC collectibles. By joining forces with Topps, Fanatics is set to provide an even more immersive and diverse range of UFC memorabilia and trading cards, catering to the passionate fanbase and strengthening their connection to the sport they love.
