Known for its pulse-pounding, quick-fire auctions, often lasting a mere blink of five seconds, the popular live streaming platform, Whatnot, is evolving its whirlwind approach. Responding to the need to embrace a broader spectrum of items, especially the big fishes in the pond – high-value, single cards – the platform is introducing extended auction durations. In a bold departure from its traditional blitz-style auctions, sellers can now list items for up to seven languid days, allowing for the proverbial tortoise to join the race alongside the hares.
This significant overhaul of the previous rapid-fire auction style is calculated to suit the sales of high-end, single cards. Let it be a mint condition, modern-day classic or a vintage gem from the yore; sellers now have more room to breathe, flexibly spacing their auction timeline for these precious catch.
Sellers get to leverage another nifty feature; the longer auctions can take center stage within their live shows. Think of it as pinning a star attraction – a high-value item that’s under the spotlight multiple times over a single broadcast, increasing its visibility consistently. The conspicuous prominence of these items during the live shows are meant to whip up excitement, geed on engagement and intrigue potential buyers by literally and figuratively showcasing them.
The new, elongated format of auctions isn’t just a slight tweak of the dial but an intentional effort to enrich the interaction between sellers and their audiences. By offering a more relaxed bidding haven, the prolonged interaction aims to form a deeper connection between sellers and buyers – a stage where each bid feels powerful, pivotal, and personal.
The introduction of the extended auction format isn’t just to add another feather to Whatnot’s cap, but a strategic maneuver to drive further growth. The move is anticipated to hook more collectors and sellers fishing for unique and expensive items, possibly weaving a intricate web of increased user base and fervent activity on the platform. The revised format addresses the gamut of sellers who yearn for a more stately auction duration. At the same time, it hammers home Whatnot’s core strength – leveraging the lively, interactive, and spontaneous nature of live streaming.
The new format promises to transform the auction game. While git-go auctions are thrilling, the extended format introduces a different kind of suspense – one that is steady and rising, building anticipation by taking its own sweet time. Auctions on Whatnot now have the potential to be— not just quick, adrenaline-induced bidding races but also— careful, well-considered battles of acumen. And in an ever-expanding market, these tweaks could be the spur the horse needed to stay in the lead.
