On June 10, 2024, Reebok and Panini America unveiled their latest joint project to the world—an exclusive collection dedicated to the legendary Emmitt Smith. This innovative collaboration merges the realms of specialty footwear and prized sports cards, drawing inspiration from the success of their previous partnership and the beloved Prizm brand. Among the highlights are revamped versions of the classic “Preseason ’94” model and Smith’s iconic “ES22” signature shoe, accompanied by a range of apparel under the “Preseason” line, with prices ranging from $40 to $80.
The symbiotic relationship between Emmitt Smith and Reebok dates back to 1993 when the NFL star first endorsed the brand’s “Preseason” turf shoes. The introduction of Smith’s very own ES22 model in 1996 reflected his unique playing style, blending innovation with athleticism. In 2009, Smith’s collaboration extended to Panini America, coinciding with the emergence of the renowned “Prizm” sports card series in 2012, recognized for its lustrous opti-chrome finish and coveted inserts.
The collection boasts three distinctive sneaker designs infused with elements from the prestigious Prizm card series:
1. Preseason ’94 Low “Purple Prizm”: Priced at $120, this variation showcases a purple, white, and black color scheme with Prizm-themed accents on a leather upper.
2. Preseason ’94 “Gold Prizm”: Reflecting the opulence of Panini’s Gold Prizm cards, this model shines in a stunning gold palette and premium enhancements, available for $140.
3. ES22 “Color Blast”: A standout at $200, this patent leather edition in white features a vibrant midsole and Prizm detailing, drawing inspiration from Panini’s exclusive “Color Blast” cards.
With each purchase of the “ES22 Color Blast” sneaker, customers will receive a special edition Emmitt Smith trading card created in collaboration between Panini and Reebok. These trading cards will pay homage to Smith’s illustrious career, offering various rare parallels for collectors.
The “Reebok x Panini Prizm Preseason” collection, embodying a fusion of sports legacy and contemporary collectibility, will be globally available starting June 14, 2024, on Reebok.com and select retailers. This launch follows the resounding success of their previous collaboration with basketball icon Allen Iverson in 2022.
Fans and collectors can anticipate a plethora of exclusive card variants and promotional offers:
Base Variants:
– Tiger Stripe Blue
– Camo
– Royal Blue Reebok Shimmer /249
– Blue Reebok Shimmer /199
– Silver Reebok Shimmer /149
– Cardinal Reebok Shimmer /122
– Yellow Reebok Shimmer /99
– Blue and Silver Checker /75
– Red White Blue /50
– Nebula /25
– Black Gold /15
– Gold /10
– Gold Vinyl /1
Inserts:
– Color Blast
– Reebok Silver
– Manga
– Brilliance variants in various colors and shimmer levels
Special Promos:
– Base and Brilliance White Sparkle options for select cards
As collectors and enthusiasts await the arrival of this extraordinary collaboration, the Emmitt Smith tribute collection signifies a cultural intersection of sports, fashion, and collectibles that is sure to captivate fans worldwide.
