Upper Deck, a prominent player in the sports collectibles industry, has recently unveiled a groundbreaking collaboration with The Brandr Group and CLC to introduce a new line of trading cards spotlighting college athletes. This partnership aims to celebrate the remarkable achievements of student-athletes from a wide range of colleges and sports disciplines.
The World of Sports™ Volume 1 Trading Card Set by Upper Deck is a testament to the talent and dedication of college athletes nationwide. From the prestigious University of Nebraska women’s volleyball team to the powerhouse University of North Carolina-Chapel Hill field hockey team, this collection will showcase stars from officially licensed college programs under the CLC umbrella, representing over 600 top universities.
With a legacy spanning over three decades in producing top-tier trading cards and memorabilia for professional athletes, Upper Deck is now venturing into the realm of name, image, and likeness (NIL) agreements with emerging college athletes. This move will enable the creation of trading cards featuring the autographs and likenesses of promising talents across women’s and men’s sports like softball, gymnastics, soccer, volleyball, basketball, and football.
Jordy Bahl, a decorated national champion pitcher, shared her enthusiasm for this innovative project by stating, "Having my softball journey immortalized in these trading cards is truly an honor. I look forward to sharing these special moments with my loved ones, fans, and supporters who have been part of my career."
Jason Masherah, President of Upper Deck, emphasized the significance of these NIL agreements, highlighting the platform's role in aiding young athletes in establishing their personal brands early on. Masherah also underlined the importance of promoting equality between male and female athletes in sports that are often underrepresented, but bring tremendous success to their respective schools.
Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, echoed Masherah's sentiments, recognizing the collaboration with Upper Deck as a significant step in elevating the profiles of collegiate athletes from diverse sporting backgrounds. These trading cards are poised to elevate these athletes' status, whether they go on to become iconic student-athletes or embark on illustrious professional careers.
The Upper Deck World of Sports Volume 1 Trading Card Set will be accessible for purchase at local hobby shops, retailers, and online platforms. Fans and collectors are encouraged to stay updated on the release of this unique collection by visiting UpperDeck.com for the latest information and releases.
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