Topps, a division of Fanatics Collectibles, has taken a giant leap in its partnership with Disney Consumer Products by securing global rights to produce trading cards featuring iconic characters and stories from Disney, Pixar, Marvel, and Star Wars. This groundbreaking deal not only marks a significant expansion of Topps’ existing collaboration but also signifies a new era for collectors worldwide.
The partnership between Topps and Disney Consumer Products has a storied history, with Topps delighting collectors with their innovative trading cards since the inception of their collaboration with Star Wars in 1977. Now, this expanded agreement allows Topps to venture into global distribution of Marvel trading cards for the first time, starting with the highly anticipated release of Topps Finest X-Men ’97 in the first quarter of 2025.
In addition to physical trading cards, the partnership also encompasses digital collectibles for Disney, Pixar, Marvel, and Star Wars franchises, catering to fans’ preferences in both realms. This move broadens Topps’ product offerings and enhances the overall fan experience, especially in the United States where physical Marvel trading cards will now be readily available.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, expressed excitement about the expanded partnership, stating that the collaboration would bring storytelling from across their brands to card collecting enthusiasts globally. David Leiner, President of Trading Cards at Fanatics Collectibles, echoed this sentiment by highlighting their shared commitment to innovation and fan engagement, emphasizing Topps’ dedication to enhancing the fan experience.
While Topps has a history of producing trading cards for Disney, Marvel, and Star Wars in the EMEA region, this new agreement signifies a substantial expansion into the U.S. market and other regions, allowing fans worldwide to access a diverse range of trading cards celebrating the magic of Disney, the creativity of Pixar, the excitement of Marvel superheroes, and the epic adventures of Star Wars.
Collectors can anticipate fresh designs, unique collectibles, and immersive experiences thanks to this expanded partnership between Topps and Disney Consumer Products. The collaboration promises unparalleled access to some of the most beloved characters and stories in entertainment history, ushering in an exciting new chapter for trading card enthusiasts.
