Amid the swirling maelstrom of emerging trends and heightened stakes, “King of Collectibles: The Goldin Touch” is poised to return for a third and thrilling season on Netflix. Collectors, reality TV aficionados, and those with a penchant for memorabilia are eagerly awaiting another installment of what has become an iconic series. Initially capturing the audience’s attention with its premiere in 2023, “King of Collectibles” delves into the captivating realm of auctions, where bids aren’t just numbers but a ticket to own a piece of history.
Frankly, if you’ve missed out on the previous seasons, you might want to hop onto the Netflix express and binge-watch episodes like your collectibles depend on it. Not only has the series earned its rightful spot in Netflix’s Top 10 lineup, but it also snagged a Critics Choice Real TV Award nomination for Best Business Show. If that doesn’t scream, “This show is worth watching!” then perhaps the increasing fervor in the marketplace will entice you into joining Ken Goldin and his esteemed crew for another rollercoaster ride.
The season’s precise air date has yet to be confirmed, but the reverberations of anticipation are already felt across the digital and physical spaces of auction and collection lovers alike. Spearheading the excitement, Ken Goldin himself doubled down on his enthusiasm, expressing how thrilled he is about the show’s continuation. He noted the significant upsurge in interest and participation within the collectibles industry. “It’s an exciting time in the collectibles industry,” Goldin shared with unabashed eagerness. “We’ve got new categories emerging, higher stakes and bids, and interest coming from everywhere.”
Returning alongside Goldin will be the creative forces behind the curtain. Season three will be produced by Wheelhouse’s Spoke Studios, Peyton Manning’s Omaha Productions, and Connor Schell’s Full Day Productions, all collaborating in harmony with eBay. Goldin’s association with eBay recently deepened following the acquisition of his auction house in 2024. Since then, the collaboration has facilitated the expansion into eclectic territories far removed from traditional sports cards, venturing triumphantly into pop culture memorabilia, particularly with the substantial purchase of Studio Auctions. Known for their rare movie props, Studio Auctions has injected an eclectic mix of nostalgia and allure into the Goldin brand.
The rise and rise of the Goldin brand, however, isn’t without its spicy drama. Most notably, Goldin and his empire found themselves embroiled in a bit of a tiff resembling auction-aged wine, both fascinating and potentially explosive. In a particularly public bout of marketing strategy one-upmanship, Goldin had a recent dust-up with Fanatics Live CEO Nick Bell. Bell, in an audacious attempt, commandeered Ken Goldin’s Instagram to promote Fanatics’ auctions, leading to a bit of a cat-and-mouse chase on social media. While some may see this as innocuous corporate shenanigans, it’s underscored the competitiveness bubbling beneath the calm exterior of auctioneering prestige.
This bubbling competitiveness is mirrored elsewhere, with Goldin stoking the fires in the sales domain, recording more than a staggering $32 million in trading card sales in June alone, contributing grandly to a record $305 million industry-wide for that month, as per Card Ladder. Such numbers only amplify the burgeoning frenzy around what was once a niche market, now more akin to an energetic trading floor than a traditional auction hall.
As audiences wait on tenterhooks for Netflix to unwrap the exact date of this next chapter, they can rest assured of more ecstatic bidding wars, tantalizing treasure hunts, and a deep dive into the intrinsic stories each item brings to the auction table. For the seasoned and novice alike, this season promises a confection of heart-racing moments underscored by the tenor of Ken Goldin’s auctioning cadence—capturing the essence of collecting that has ravished both attention and pocketbooks worldwide. The auction world may be evolving, but the drama, intrigue, and excitement are perennial, ageless, and persistently addictive.
In the meantime, until Netflix spills the beans on when to grab the popcorn and settle in, aficionados can find solace in anticipating the juicy mix of adrenaline, auctions, and artifacts—reaffirming that the world of collectibles has somehow become the hottest reality stage. Here’s to Season 3, ready to elevate what was once a hobby into a high-stakes saga of social, historical, and personal significance.
