Fanatics Collectibles, in partnership with Fanatics Live, has launched an exciting new program called ‘The Ten’. This program is designed to recognize and reward collectors who find the top 10 sports cards in the market. Drawing inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ showcases a dynamic selection of 10 cards across various sports. Collectors who successfully pull one of these cards on the Fanatics Live app will be awarded $10,000 in Fanatics Live credit.
‘The Ten’ will feature a monthly rotation of cards carefully chosen for their popularity and rarity. This lineup includes highly sought-after cards like the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural list of ‘The Ten’ includes legendary athletes like Tom Brady and Steph Curry, as well as rising stars such as MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. This diverse collection will encompass cards from well-known brands like Panini, Upper Deck, Topps, and Bowman.
James Kollar, senior director of marketing at Fanatics Live, expressed the program’s goal to enhance the collecting experience and the company’s commitment to giving back to collectors and the hobby. The initiative aims to foster community engagement by allowing Fanatics Live participants and the collecting community to have a voice in the monthly card selections.
‘The Ten’ also serves as a platform to promote new products and reignite interest in existing releases with chase cards. Dealers and collectors can showcase these cards, generating excitement and sparking discussions within the community.
Fanatics Live plans to feature pack and box breaks as well as special shows centered around ‘The Ten’, celebrating major discoveries and announcing upcoming cards. A dedicated webpage will track the cards and their finders, adding to the narrative and creating a sense of anticipation.
The program, which may include guest athletes and additional prizes, focuses on the stories behind the collectors and their finds, offering a unique storytelling aspect. Since its debut, Fanatics Live has experienced consistent growth, with an average watch time of 56 minutes, highlighting its emergence as a community-focused platform. Kollar is enthusiastic about the potential impact of ‘The Ten’ on the Fanatics brand and the collector community.
‘The Ten’ is set to revolutionize the sports card collecting landscape by rewarding collectors for their dedication and passion. With its monthly rotation of top cards, community engagement, and unique storytelling approach, this program promises to enhance the collecting experience for enthusiasts and create a sense of excitement within the community. Whether you’re a seasoned collector or just starting out, ‘The Ten’ offers a thrilling opportunity to uncover some of the most coveted sports cards in the market and be rewarded for your discoveries.
